Brian Harbour

Q: What is Brian Harbour's success rate?

Brian Harbour currently has a success rate of 85.09863909175297.

Q: What is the average return of Brian Harbour's calls?

Their stock ratings have generated an average return of 6.101986377545496.

Morgan Stanley | Consumer Cyclical

Brian Harbour is an analyst from Morgan Stanley specializing in the Consumer Cyclical sector. Ranked #2098 out of 4773 analysts, they have issued 46 stock ratings with a success rate of 85.10% and an average return of 6.10%.

Brian Harbour has a well-established track record, with 46 ratings issued in the Consumer Cyclical sector. They have consistently delivered a success rate of 85.10% and an average return of 6.10%, underscoring their expertise and ability to identify winning opportunities for investors.

#2098

Out of 4773

Total Ratings

+85.10%

Success Rate

+6.10%

Average Return

Recent Ratings Analysis

JMKE

Buy

Aug 24, 2026

Target

$29.00

Current

$21.71

Performance

-7.73%

Brian Harbour rated JMKE as Overweight on Aug 24, 2026, setting a price target of 29. The stock has underperformed, dropping 7.73% despite the bullish target of 29.

LTH

Buy

Aug 18, 2026

Target

$53.00

Current

$41.50

Performance

-8.59%

On Aug 18, 2026, LTH was given a Overweight rating by Brian Harbour, with a target price of 53. Despite the Buy call, shares fell from 41.5 to 41.5, challenging the optimistic stance.

CHEF

Hold

Jul 30, 2026

Target

$104.00

Current

$110.45

Performance

-1.58%

CHEF received a Equal-Weight rating from Brian Harbour on Jul 30, 2026, aiming for 104. Shares remained flat at 110.45, aligning with the neutral rating.

CMG

Hold

Jul 30, 2026

Target

$39.00

Current

$36.20

Performance

-6.01%

On Jul 30, 2026, Brian Harbour published a Equal-Weight outlook on CMG, with a target of 39. Weakness in the stock, now at 36.205, supported the conservative rating.

SBUX

Buy

Jul 30, 2026

Target

$115.00

Current

$98.74

Performance

-6.72%

Brian Harbour on Jul 30, 2026 assigned SBUX a Overweight rating, with a price target of 115. The call has struggled to gain traction, with shares losing 6.72%.

CAKE

Hold

Jul 29, 2026

Target

$80.00

Current

$102.70

Performance

1.54%

On Jul 29, 2026, Brian Harbour reaffirmed CAKE with a Equal-Weight rating, targeting 80. The neutral call matched muted market action of 1.54%.

PFGC

Buy

Jul 16, 2026

Target

$131.00

Current

$93.94

Performance

-16.99%

PFGC was rated Overweight by Brian Harbour on Jul 16, 2026, with a price objective of 131. This case shows how bullish projections can fail, with the stock now below 93.94.

BROS

Buy

Jul 16, 2026

Target

$88.00

Current

$43.90

Performance

-32.82%

On Jul 16, 2026, Brian Harbour initiated coverage on BROS with a Overweight rating and target of 88. The Buy call has yet to be validated as shares remain 44.10 away from the target.

DPZ

Hold

Jul 16, 2026

Target

$370.00

Current

$311.60

Performance

-5.48%

Brian Harbour issued a Equal-Weight recommendation for DPZ on Jul 16, 2026, price target set at 370. Market action validated the conservative Hold outlook with shares at 311.6.

MCD

Hold

Jul 16, 2026

Target

$322.00

Current

$252.53

Performance

-7.65%

On Jul 16, 2026, MCD was evaluated by Brian Harbour, who gave a Equal-Weight rating and target of 322. The Hold call avoided chasing into subsequent weakness of 7.65%.

USFD

Hold

Jul 16, 2026

Target

$103.00

Current

$95.34

Performance

-3.82%

Brian Harbour rated USFD as Equal-Weight on Jul 16, 2026, setting a price target of 103. The Hold stance appears justified, as shares hovered around 95.34 with a -3.82% move.

BRCB

Hold

Jul 16, 2026

Target

$9.00

Current

$8.48

Performance

5.87%

On Jul 16, 2026, BRCB was given a Equal-Weight rating by Brian Harbour, with a target price of 9. The stock rallied from 8.48 to 8.48 after the Hold rating, surprising to the upside.

CAVA

Buy

Jul 15, 2026

Target

$90.00

Current

$55.88

Performance

-19.77%

CAVA received a Overweight rating from Brian Harbour on Jul 15, 2026, aiming for 90. The rating hasn’t played out as hoped, with the stock trading 19.77% below expectations.

SHAK

Hold

Jun 03, 2026

Target

$76.00

Current

$63.65

Performance

14.62%

On Jun 03, 2026, Brian Harbour published a Equal-Weight outlook on SHAK, with a target of 76. The Hold call missed some of the bullish momentum as shares advanced toward 76.

PTLO

Hold

May 06, 2026

Target

$6.00

Current

$4.09

Performance

-8.91%

Brian Harbour on May 06, 2026 assigned PTLO a Equal-Weight rating, with a price target of 6. The call successfully avoided chasing as shares lost 8.91%.

SG

Hold

Jan 20, 2026

Target

$9.00

Current

$7.10

Performance

1.57%

On Jan 20, 2026, Brian Harbour reaffirmed SG with a Equal-Weight rating, targeting 9. The neutral call matched muted market action of 1.57%.

DRI

Buy

Dec 12, 2025

Target

$238.00

Current

$209.82

Performance

15.11%

DRI was rated Overweight by Brian Harbour on Dec 12, 2025, with a price objective of 238. A bullish response from the market helped close the gap of 28.18 to the target.

Frequency Asked Questions

Who is Brian Harbour?

Brian Harbour is an analyst from Morgan Stanley specializing in the Consumer Cyclical sector.

What is Brian Harbour's success rate?

Brian Harbour currently has a success rate of +85.10%.

How many ratings has Brian Harbour issued?

Brian Harbour has issued 46 stock ratings so far.

What is the average return of Brian Harbour's calls?

Their stock ratings have generated an average return of +6.10%.

What is Brian Harbour's ranking?

Brian Harbour is ranked #2098 out of 4773 analysts.

What types of ratings does Brian Harbour give?

Their ratings include Buy, Hold, and Sell recommendations, depending on the stock’s outlook.

How can I follow Brian Harbour?

You can follow Brian Harbour by clicking the "Follow Analyst" button on this page to receive updates on their stock calls.

What is the most recent rating by Brian Harbour?

Their latest rating was a Buy on JMKE issued on 2026-08-24.