Jeff Rulis

Q: What is Jeff Rulis's success rate?

Jeff Rulis currently has a success rate of 85.85450737503282.

Q: What is the average return of Jeff Rulis's calls?

Their stock ratings have generated an average return of 5.416943016058249.

DA Davidson | Financial Services

Jeff Rulis is an analyst from DA Davidson specializing in the Financial Services sector. Ranked #2077 out of 4771 analysts, they have issued 84 stock ratings with a success rate of 85.85% and an average return of 5.42%.

Jeff Rulis has a well-established track record, with 84 ratings issued in the Financial Services sector. They have consistently delivered a success rate of 85.85% and an average return of 5.42%, underscoring their expertise and ability to identify winning opportunities for investors.

#2077

Out of 4771

Total Ratings

+85.85%

Success Rate

+5.42%

Average Return

Recent Ratings Analysis

WAFD

Hold

Sep 09, 2026

Target

$40.00

Current

$34.10

Performance

0.74%

Jeff Rulis rated WAFD as Neutral on Sep 09, 2026, setting a price target of 40. The Hold stance appears justified, as shares hovered around 34.1 with a 0.74% move.

EQBK

Hold

Sep 04, 2026

Target

$54.00

Current

$49.90

Performance

-2.10%

On Sep 04, 2026, EQBK was given a Neutral rating by Jeff Rulis, with a target price of 54. Market indecision, reflected in sideways trading near 49.9, supported the cautious call.

FBIZ

Buy

Aug 03, 2026

Target

$80.00

Current

$72.27

Performance

0.10%

FBIZ received a Buy rating from Jeff Rulis on Aug 03, 2026, aiming for 80. Price action was muted, as shares hovered around 72.27 despite the bullish outlook.

BUSE

Hold

Jul 30, 2026

Target

$31.00

Current

$30.38

Performance

-2.88%

On Jul 30, 2026, Jeff Rulis published a Neutral outlook on BUSE, with a target of 31. Sideways action left the Hold view intact, with no major move since 30.38.

NWBI

Hold

Jul 29, 2026

Target

$17.00

Current

$15.49

Performance

-2.52%

Jeff Rulis on Jul 29, 2026 assigned NWBI a Neutral rating, with a price target of 17. The Hold stance reflected consolidation, as shares held near 15.49.

BOH

Hold

Jul 28, 2026

Target

$85.00

Current

$75.82

Performance

-5.31%

On Jul 28, 2026, Jeff Rulis reaffirmed BOH with a Neutral rating, targeting 85. The Hold stance reflected market caution that was later justified.

COFS

Buy

Jul 28, 2026

Target

$38.00

Current

$33.93

Performance

-0.91%

COFS was rated Buy by Jeff Rulis on Jul 28, 2026, with a price objective of 38. The stock is in a wait-and-see zone, leaving the Buy case open-ended.

BMRC

Buy

Jul 28, 2026

Target

$34.00

Current

$27.71

Performance

-4.78%

On Jul 28, 2026, Jeff Rulis initiated coverage on BMRC with a Buy rating and target of 34. Neutral price movement of -4.78% leaves room for interpretation.

FIBK

Hold

Jul 27, 2026

Target

$39.00

Current

$36.88

Performance

-2.33%

Jeff Rulis issued a Neutral recommendation for FIBK on Jul 27, 2026, price target set at 39. The rating was appropriate for a consolidating market trading near 36.88.

CIVB

Buy

Jul 27, 2026

Target

$33.00

Current

$27.35

Performance

-4.54%

On Jul 27, 2026, CIVB was evaluated by Jeff Rulis, who gave a Buy rating and target of 33. So far, the Buy call awaits clearer momentum, with shares flat at 27.35.

FMBH

Hold

Jul 27, 2026

Target

$54.00

Current

$50.85

Performance

-0.61%

Jeff Rulis rated FMBH as Neutral on Jul 27, 2026, setting a price target of 54. The Hold stance appears justified, as shares hovered around 50.85 with a -0.61% move.

GBCI

Buy

Jul 27, 2026

Target

$58.00

Current

$45.93

Performance

-6.27%

On Jul 27, 2026, GBCI was given a Buy rating by Jeff Rulis, with a target price of 58. Despite the Buy call, shares fell from 45.93 to 45.93, challenging the optimistic stance.

MSBI

Hold

Jul 27, 2026

Target

$33.00

Current

$33.31

Performance

1.46%

MSBI received a Neutral rating from Jeff Rulis on Jul 27, 2026, aiming for 33. Shares remained flat at 33.31, aligning with the neutral rating.

QCRH

Hold

Jul 27, 2026

Target

$105.00

Current

$101.93

Performance

1.77%

On Jul 27, 2026, Jeff Rulis published a Neutral outlook on QCRH, with a target of 105. Sideways action left the Hold view intact, with no major move since 101.93.

TCBK

Hold

Jul 27, 2026

Target

$65.00

Current

$53.67

Performance

-6.77%

Jeff Rulis on Jul 27, 2026 assigned TCBK a Neutral rating, with a price target of 65. The call successfully avoided chasing as shares lost 6.77%.

HFWA

Buy

Jul 24, 2026

Target

$34.00

Current

$28.41

Performance

-5.80%

On Jul 24, 2026, Jeff Rulis reaffirmed HFWA with a Buy rating, targeting 34. Shares slid 5.80% despite the recommendation, highlighting downside risks.

OSBC

Hold

Jul 24, 2026

Target

$25.00

Current

$25.53

Performance

6.24%

OSBC was rated Neutral by Jeff Rulis on Jul 24, 2026, with a price objective of 25. Despite caution, upside momentum rewarded risk-takers with gains to 25.53.

PEBO

Buy

Jul 22, 2026

Target

$44.00

Current

$39.76

Performance

-0.77%

On Jul 22, 2026, Jeff Rulis initiated coverage on PEBO with a Buy rating and target of 44. Neutral price movement of -0.77% leaves room for interpretation.

WTFC

Buy

Jul 22, 2026

Target

$190.00

Current

$150.75

Performance

-4.91%

Jeff Rulis issued a Buy recommendation for WTFC on Jul 22, 2026, price target set at 190. The target of 190 remains in play, though confirmation will depend on future moves.

FSBW

Hold

Jul 22, 2026

Target

$45.00

Current

$43.41

Performance

0.95%

On Jul 22, 2026, FSBW was evaluated by Jeff Rulis, who gave a Neutral rating and target of 45. Hold sentiment was validated by subdued trading with no breakout beyond 43.41.

ALRS

Hold

May 01, 2026

Target

$29.00

Current

$32.93

Performance

—

Jeff Rulis rated ALRS as Neutral on May 01, 2026, setting a price target of 29. The Hold stance appears justified, as shares hovered around 32.93 with a % move.

EBMT

Hold

Apr 29, 2026

Target

$24.00

Current

$22.49

Performance

-1.19%

On Apr 29, 2026, EBMT was given a Neutral rating by Jeff Rulis, with a target price of 24. Market indecision, reflected in sideways trading near 22.49, supported the cautious call.

HBT

Hold

Apr 28, 2026

Target

$31.00

Current

$36.29

Performance

26.71%

HBT received a Neutral rating from Jeff Rulis on Apr 28, 2026, aiming for 31. Investors saw gains of 26.71% that the cautious stance didn’t fully capture.

BWB

Buy

Apr 22, 2026

Target

$22.00

Current

$21.39

Performance

16.19%

On Apr 22, 2026, Jeff Rulis published a Buy outlook on BWB, with a target of 22. Shares gained 16.19%, underscoring the accuracy of the bullish outlook toward 22.

NBHC

Buy

Apr 22, 2026

Target

$46.00

Current

$41.57

Performance

0.10%

Jeff Rulis on Apr 22, 2026 assigned NBHC a Buy rating, with a price target of 46. The recommendation remains pending validation as shares consolidate around 41.57.

COLB

Hold

Jan 23, 2026

Target

$32.50

Current

$30.04

Performance

4.02%

On Jan 23, 2026, Jeff Rulis reaffirmed COLB with a Neutral rating, targeting 32.5. The neutral call matched muted market action of 4.02%.

FFNW

Hold

Jan 30, 2025

Target

$22.00

Current

$22.56

Performance

5.62%

FFNW was rated Neutral by Jeff Rulis on Jan 30, 2025, with a price objective of 22. Despite caution, upside momentum rewarded risk-takers with gains to 22.56.

HTLF

Hold

Apr 30, 2024

Target

$45.00

Current

$64.67

Performance

53.57%

On Apr 30, 2024, Jeff Rulis initiated coverage on HTLF with a Neutral rating and target of 45. The Hold stance underestimated the stock’s strength as it gained 53.57%.

Frequency Asked Questions

Who is Jeff Rulis?

Jeff Rulis is an analyst from DA Davidson specializing in the Financial Services sector.

What is Jeff Rulis's success rate?

Jeff Rulis currently has a success rate of +85.85%.

How many ratings has Jeff Rulis issued?

Jeff Rulis has issued 84 stock ratings so far.

What is the average return of Jeff Rulis's calls?

Their stock ratings have generated an average return of +5.42%.

What is Jeff Rulis's ranking?

Jeff Rulis is ranked #2077 out of 4771 analysts.

What types of ratings does Jeff Rulis give?

Their ratings include Buy, Hold, and Sell recommendations, depending on the stock’s outlook.

How can I follow Jeff Rulis?

You can follow Jeff Rulis by clicking the "Follow Analyst" button on this page to receive updates on their stock calls.

What is the most recent rating by Jeff Rulis?

Their latest rating was a Hold on WAFD issued on 2026-09-09.