Getty Images Holdings Inc. (NYSE: GETY) has once again entered the public markets, after its merger with a special purpose acquisition company (SPAC). As a result, GETY stock has found itself in the spotlight of market participants and traders, each attempting to conduct an appropriate valuation of the company.

Getty Images’ Market Strength

Getty Images has established itself in a niche area of the market and has scaled up substantially over the years to allow itself to become heavily profitable. One of the only other players in this space is Shutterstock (NYSE: SSTK), which has also, like Getty, achieved critical mass. This competitive void is extremely advantageous to Getty.

The company has also established distinct platforms that cater to specific needs in the visual content marketplace, such as Unsplashed, which allows for monetization through an ad-based model, as well as iStock, which targets small customers looking for self-service.

FY22Q2 Financial Performance

In its most recent financial results, Getty Images had shown positive results, despite the severe macroeconomic headwinds impacting the digital industry as a whole. In the second quarter of 2022, where many were expecting topline performance to drop, GETY increased its revenue by more than 4% on a year-on-year basis. EBITDA during the same period was even higher than this topline growth. The company further enhanced its liquidity position, with its cash holdings far higher, due to the SPAC merger. Most interesting of the quarters’ metrics were total purchasing customers and video collection, which were each up 12.6% and 22.2% respectively.

Conclusion

After its re-entry into public markets, GETY stock is now closely watched by both bears and bulls. Given its market position and performance-related metrics, Getty clearly has a number of highly attractive features, that investors can latch on to.