During the after-hours trading session, Amazon.com Inc. (AMZN) demonstrated strong performance, attracting investor interest.
The post-market trading involved a volume of 5.556 million shares, closing at $146.49, and the stock saw a positive change of $0.69, indicating a 0.47% increase. The overall price reached $145.80, reflecting a significant change of 2.25%.
The US stocks after-hours activity contributed to Amazon’s impressive market cap of $1.507 trillion, representing a remarkable 46.65% growth over the past year.
Recent Highlights
Amazon Partners with Snapchat for Shoppable Ads
Amazon has recently partnered with Snapchat, a popular social media platform among Gen Z, to enable direct shopping through its ads.
Customers in the U.S. will now be able to see real-time pricing, Prime eligibility, delivery estimates, and product details on select Amazon product ads in Snapchat.
This collaboration follows Amazon’s partnership with Meta for in-app shopping on Facebook and Instagram. By expanding its reach to different social media platforms, Amazon aims to enhance the shopping experience for its customers.
Amazon Promotes Executive to President of Fashion & Fitness
Amazon has promoted Jenny Freshwater to the position of President of Fashion & Fitness, replacing the outgoing president, Mudge Erdrik Dogan.
Freshwater, a long-time Amazon employee, has held various VP-level positions within the company, including traffic and marketing technology.
This executive change comes as Amazon focuses on its online fashion shopping experience and aims to introduce innovative technology to better serve the needs of fashion customers.
Amazon Partners with Meta for Facebook and Instagram Shopping
In its continued efforts to enhance the shopping experience, Amazon has partnered with Meta to allow users to buy products directly on Facebook and Instagram without leaving the social apps.
By linking their Facebook and Instagram accounts to Amazon, users can see real-time pricing, Prime eligibility, delivery estimates, and product details on select Amazon product ads.
This partnership enables participating users to make purchases from Amazon without having to leave the social media platforms.
Conclusion
During the after-hours trading session, Amazon.com Inc. (AMZN) exhibited robust performance, experiencing positive shifts in its stock price and augmented market capitalization.
Amazon’s strategic collaborations with prominent social media platforms such as Snapchat, Facebook, and Instagram have broadened its outreach, ensuring customers enjoy a seamless shopping journey.
The company’s dedication to innovation and substantial investments further solidifies its standing as a frontrunner in the e-commerce sector.
Amazon’s ongoing adaptation to evolving market dynamics underscores its commitment to delivering an exceptional inter
