Solo Brands, Inc. (NYSE: DTC) shares experienced a notable 4.28% surge in the after-market session on Friday, reaching $5.61. Solo Brands stock demonstrated a 3.26% increase in its value during the regular trading hours, closing at $5.38. Despite the absence of noteworthy news, recent developments appear to be positively impacting the trajectory of DTC stock.
Solo Stove, a distinctive facet of Solo Brands (NYSE: DTC) and a pioneering force behind smokeless fire pits. It has successfully secured the endorsement of Snoop Dogg, an iconic figure renowned for his affinity towards smoking. On November 16th, Snoop Dogg, recognized as The Doggfather of Smoke, informed his extensive social media audience of 129 million followers that he had decided to “give up smoke” after consultations with friends and family. While he requested privacy, speculations arose regarding the reasons behind this decision.
Subsequently, Snoop Dogg provided further clarity, stating that his earlier proclamation was related to his desire to enjoy a fire pit without the inconvenience of coughing and lingering smoke odor on his clothes. Solo Stove has officially designated Snoop Dogg as their “smokesman,” aligning with the company’s commitment to eradicating smoke-related nuisances from residential spaces.
Snoop Dogg expressed his appreciation for Solo Stove’s transformative approach to fire, eliminating smoke and enhancing the overall experience. Eager to endorse this innovation, he looks forward to sharing warmth and camaraderie with friends and family around the Solo Stove.
DTC expresses enthusiasm for having a product of such caliber that it influenced Snoop Dogg to adopt a smokeless lifestyle. Positioned as the preeminent smokeless fire pit globally, Solo Stove prioritizes fostering connections and cultivating an atmosphere conducive to relaxation and enjoyment with loved ones. DTC aims to extend this ethos to an even broader audience.
In a strategic partnership, Snoop Dogg will collaborate with the company on advancing smokeless product innovations and contribute to the development of an exclusive line of Snoop Dogg x Solo Stove products. Commencing this collaboration is a limited edition bundle featuring a Snoop-designed Bonfire Fire Pit, a fire pit stand, a Snoop bucket hat, and a Snoop x Solo sticker pack, priced at $349.99. This limited edition became available for purchase on Monday, Nov. 20th.
