iHeartMedia, Inc. (NASDAQ: IHRT) shares displayed a sustained upward trend during Tuesday’s regular trading session, extending the positive momentum into the subsequent after-market session. The stock of iHeartMedia experienced a notable increase of 4.62%, reaching a trading value of $2.72 in the extended session.
This followed the regular trading hours’ conclusion, during which IHRT stock had appreciated by 1.17%, settling at $2.60. The surge in IHRT stock value was instigated by a recently established strategic partnership.
iHeartMedia (IHRT) has recently entered into an exclusive agreement for platform distribution and advertising sales with Global Player, the United Kingdom’s largest Radio and Outdoor media company. IHRT stands as the preeminent audio company in the United States. Within the terms of this exclusive collaboration, Global and iHeartMedia will mutually license, distribute, and represent each other’s highly-regarded podcast portfolios.
In the United Kingdom, iHeartPodcasts, recognized as the global leader in podcast publishing by Podtrac, will be accessible on Global Player and through DAX, the foremost digital advertising exchange owned by Global Player. iHeartPodcasts is set to contribute millions of downloads to both Global Player and the DAX network.
iHeartPodcasts, a platform renowned for its diverse array of over 800 podcasts covering topics ranging from business, sports, spirituality, and technology to entertainment, family, comedy, and true crime, will now feature prominently on Global Player. Notable podcasts include ‘On Purpose with Jay Shetty,’ a popular health and wellness show hosted by the former British monk turned author and motivational speaker.
The podcast explores themes related to mindfulness and mental health, featuring illustrious guests such as Drew Barrymore, Trevor Noah, and Selena Gomez. In the United States, Global Player’s distinguished podcasts will be accessible on the iHeartRadio App and will be monetized by iHeartMedia’s leading audio sales force.
Global Player boasts an impressive collection of owned and original podcasts, featuring chart-topping titles such as ‘The News Agents’ and its American counterpart ‘The News Agents USA.’ Additionally, the award-winning ‘My Therapist Ghosted Me,’ a captivating podcast hosted by Vogue Williams and Joanne McNally, is part of the lineup.
