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      Macy's (M) Stock Rose As Financials Improved

      By Fahim Awan

      Published on

      November 17, 2023

      1:06 PM UTC

      Macy's (M) Stock Rose As Financials Improved

      Macy’s, Inc. (NYSE: M) shares exhibited a notable ascent during Thursday’s regular trading session, marking a robust 5.71% increase to settle at $13.33. This positive momentum was spurred by the disclosure of Macy’s quarterly financial performance, which surpassed expectations.

      In its report for the third quarter of 2023, Macy’s (M) revealed financial results that exceeded both top and bottom-line projections. Despite a 7% decrease in net sales, which amounted to $5 billion compared to the third quarter of 2022, Macy’s showcased resilience by diversifying its offerings.

      Notably, the company recently broadened its array of Disney products across diverse categories, enhancing the festive spirit for all age groups this Holiday season. From exquisite jewelry to home decor and toys, Macy’s now features an exclusive collection to commemorate Disney’s 100th Anniversary, available for purchase at Macy’s stores nationwide, online, and through its mobile app.

      An additional highlight is Macy’s introduction of a Disney Princess collection, encompassing role-play costumes, accessories, character dolls, jewelry, apparel, and toys. The Macy’s Herald Square flagship store stands as the sole location outside of Disney Parks in North America to host a captivating Disney Princess augmented reality experience.

      At the Disney Princess section, customers of all ages can step into the enchanting realm of a “magic” mirror, allowing them to virtually don the dresses of their beloved Disney Princess characters. Macy’s commitment to enriching the customer experience extends beyond physical stores to the online realm, as it brings the magic of Disney Princesses to life during the Holiday Season.

      By featuring exclusive Disney products, Macy’s endeavors to instill the sense of wonder associated with its iconic brands and aims to captivate a new generation of enthusiasts with the allure of Disney at Macy’s. In a harmonious convergence of visions, both Disney and Macy’s share a common objective of providing consumers with magical moments through high-quality products.

      The enchanting Disney Princess showcase at Macy’s Herald Square is poised to inspire visitors, encouraging them to immerse themselves in an unforgettable retail experience that transcends conventional boundaries.

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