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      Unveiling Zeta Global's (ZETA) Market Resilience And Growth

      By Fahim Awan

      Published on

      May 7, 2024

      5:03 PM UTC

      Last Updated on

      May 7, 2024

      4:45 PM UTC

      Unveiling Zeta Global's (ZETA) Market Resilience And Growth

      Following the revelation of robust quarterly growth, Zeta Global Holdings Corp. (NYSE: ZETA) shares are ascending the market ranks this morning. As of the latest check during the current session, ZETA stock has surged by 16.40% to $15.14.

      Zeta Global has disclosed a total revenue of $195 million, indicating a notable 24% year-over-year upsurge. The tally of scaled customers has risen from 452 in 4Q’23 to 460 presently, with a corresponding increase from 411 to 460 in 1Q’23. Furthermore, the count of super-scaled customers has elevated from 131 in 4Q’23 to 144 presently, along with an increase from 110 to 144 in 1Q’23.

      The quarterly scaled customer ARPU has marked a commendable $416,000, showcasing an 11% year-over-year augmentation, whereas the quarterly super-scaled customer ARPU has settled at $1.12 million, reflecting a marginal 3% year-over-year decline. Notably, $3.5 million worth of shares have been repurchased through the share repurchase program.

      Moreover, Zeta Global recently unveiled Zeta NEXT, its newest thought leadership project, on April 24 at the Dallas Arboretum and Botanical Garden in a calculated move. This innovative series intends to highlight cutting-edge AI-powered technology, provide useful interaction with AI-powered tools, and spread best practices for converting AI’s promise into improved customer experiences and increased brand results.

      Distinguished industry experts and thought leaders convened at the Zeta NEXT Dallas conference themed “Step Inside the AI Revolution,” to delve into the transformative influence of AI on marketing and marketers. The event served as a forum for comprehensive dialogues on how AI is revolutionizing marketing practices and redefining creativity in the era of AI enlightenment.

      Attendees of Zeta NEXT Dallas hailed from over 50 companies, encompassing prominent brands in Financial Services, Telecom, Retail, Healthcare, and Travel & Hospitality sectors. Topics explored ranged from modernizing data infrastructure to evolving data governance to unlocking the full potential of personalization.

      Zeta Global emphasized the imperative adoption of Generative AI for brands to thrive amidst this epoch of transformative evolution. Zeta NEXT epitomizes its steadfast commitment to enabling brands to evolve harmoniously with AI.

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