Purple Innovation, Inc. Stock Analysis & AI Score
Purple Innovation, Inc. (PRPL) has an ST Score of 41.3 (C), driven by its Valuation (A+) and held back by its Momentum (D-). Analysts rate it Hold with a $2.87 price target (+13.0% upside).
Composite rating from 8 factors. Tap a factor to see the metrics behind its grade.
Company Information
| Employees | — |
| CEO | — |
| Sector | Consumer Cyclical |
| Industry | Furnishings, Fixtures & Appliances |
| IPO Date | — |
| Website | — |
| Country | — |
| Exchange | NASDAQ |
SEC Filings
Annual Report (10-K)
| Filing Date | Accepted | Link |
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Quarterly Report (10-Q)
| Filing Date | Accepted | Link |
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ST Score
Purple Innovation, Inc. (PRPL) has an ST Score of 41.3 (C), driven by its Valuation (A+) and held back by its Momentum (D-). Analysts rate it Hold with a $2.87 price target (+13.0% upside).
- Strongest
- ValuationA+
- Weakest
- MomentumD-
All factor grades
- ValuationA+
- GrowthC+
- Financial StrengthC
- ForecastC-
- ProfitabilityD+
- MomentumD-
- Piotroski4/9
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PRPL stock: frequently asked questions
What is PRPL's ST Score?
Purple Innovation, Inc. (PRPL) has an ST Score of 41.3 (C), on our 0–100 scale where higher is stronger. The ST Score combines eight factor grades — valuation, profitability, financial strength, momentum, growth, forecast, sentiment and Piotroski — into a single A+ to F rating.
Is PRPL a buy, hold, or sell?
Analysts rate PRPL a Hold, with a price target of $2.87 (+13.0% vs the current price). Our ST Score grades it C (41.3/100). The ST Score is a data-driven signal, not a recommendation.
What are PRPL's factor grades?
Valuation A+, Profitability D+, Financial Strength C, Momentum D-, Growth C+, Forecast C-.
What is PRPL's valuation grade?
Purple Innovation, Inc. (PRPL) earns a valuation grade of A+, measured against Furnishings, Fixtures & Appliances peers. The valuation factor looks at multiples such as P/E, P/S, P/B, EV/EBITDA and free cash flow yield.
What is PRPL's growth grade?
Purple Innovation, Inc. (PRPL) earns a growth grade of C+, measured against Furnishings, Fixtures & Appliances peers. The growth factor looks at revenue, earnings and cash flow growth over recent quarters and years.
What is PRPL's profitability grade?
Purple Innovation, Inc. (PRPL) earns a profitability grade of D+, measured against Furnishings, Fixtures & Appliances peers. The profitability factor looks at margins and returns such as gross margin, net margin, ROE and ROIC.
What is PRPL's financial strength grade?
Purple Innovation, Inc. (PRPL) earns a financial strength grade of C, measured against Furnishings, Fixtures & Appliances peers. The financial strength factor looks at debt levels, liquidity and coverage ratios.
What is the analyst price target for PRPL?
The average analyst price target for Purple Innovation, Inc. (PRPL) is $2.87 from 14 analysts, which is +13.0% versus the recent price of $2.54.
What is PRPL's Piotroski score?
Purple Innovation, Inc. (PRPL) has a Piotroski F-Score of 4 out of 9. The Piotroski score checks nine accounting signals covering profitability, leverage and operating efficiency; scores of 8–9 are considered strong and 0–2 weak.